DOING GREAT FOR THOSE WHO DO GOOD.

Marketing is like golf – a really good scorer will master both the long- and the short-game. In our venue, this about the short game as winning individual customers and the broader approach about influencing the masses. Using this ‘complete’ game will be beneficial and is crucial for small businesses and nonprofits to grow and get noticed. Putting a portion of your budget, year over year, into outreach can really pay off. Here are some affordable, high-impact one-to-one ways to boost your efforts: Social Media Marketing: (more details coming soon) Use Facebook, Instagram, and LinkedIn to interact with your local community, share promotions, and build brand awareness. Sponsoring Local Events: Team up with local events or community groups to show your support and get your name out there among event-goers. Email Marketing: Send personalized emails to local customers and supporters with special offers or updates to keep them engaged and coming back. Local SEO Optimization: Make sure your website is optimized for local searches so potential customers can easily find you online. Traditional advertising methods (less targeted, more broad) like outdoor ads, radio spots (including channels like Spotify and Pandora), and TV commercials are still important. Outdoor ads catch the eye in busy areas, radio ads still reach listeners, and TV commercials increase brand visibility. Short TV spots (5-15 seconds) that run online and in search results can also extend your reach to digital audiences. Using these traditional methods alongside digital marketing can boost brand recognition, build credibility, and reach a wide range of consumers often missed by digital-only approaches. By investing in both strategies, small businesses and nonprofits can connect with their community, attract more traffic, increase brand recognition, and ultimately boost sales and donations, integrating both their short and long game well. Are you investing 10-20% in marketing? Successful companies do. Successful companies typically allocate a growing percentage of their total revenue towards marketing and advertising expenses. Is that self-serving advice? YES, if you hire marketing professionals! Is it true? YES, as backed up by experience and research (below)! Of course, this percentage can vary based on the industry, business size, and specific marketing goals. By industry, here are some reported average expenditure percentages. 1 By devoting a significant portion of their operating budget to marketing and advertising, successful organizations can continuously drive brand awareness, maintain customer and donor loyalty, and drive growth. Are you? 1 Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry ]; June 17, 2024; The CMO Survey , Statista, September 2023 release date, 316 respondents https://blog.hubspot.com/marketing/marketing-budget-percentage#marketing-budget-percentage

Ever feel like your brand's visual identity is all over the place? You're not alone—keeping a consistent look across all your marketing channels can be a real challenge. We understand how crucial it is to maintain visual brand consistency. (We run into the same issue with our own brand!) It’s not just about aesthetics; it’s about ensuring your audience instantly recognizes and trusts your brand, no matter where they encounter it. Consistency builds credibility and makes your brand memorable. It’s okay to ask for help. So, how does 1Vision help your brand stand apart? First, we dig a bit into what your brand is and what you’d like it to be. Then, we use a suite of resources and tools designed to create professional-looking graphics, logos, and visual content that truly reflect your brand’s personality. Think of us as your brand’s personal stylist. We ensure that everything from your website and social media to your email newsletters and e-signatures has a cohesive, polished look. It’s like dressing your brand in its best outfit every single day! Additionally, we establish clear brand guidelines—“rules” that ensure future content remains consistent. This way, no matter who is creating your content, it always aligns with your brand’s visual identity.  We make the process smooth and stress-free by leveraging our expertise and mastery of professional tools. This allows you to focus on what you do best—running your business or nonprofit—while we handle the intricacies of maintaining a strong, consistent brand image.