Successful companies do. Successful companies typically allocate a growing percentage of their total revenue towards marketing and advertising expenses. Is that self-serving advice? YES, if you hire marketing professionals! Is it true? YES, as backed up by experience and research (below)! Of course, this percentage can vary based on the industry, business size, and specific marketing goals. By industry, here are some reported average expenditure percentages. 1 INDUSTRY MARKETING BUDGET (% OF COMPANY REVENUE) Banking/finance/insurance - 9.49% Communications/media - 14.27% Consumer packaged goods - 25.19% Consumer services -11.74% Education - 11.50% Healthcare - 6.80% Manufacturing - 3.75% Pharma/biotech - 12.83% Professional services - 7.08% Real estate - 10.61% Retail wholesale - 14.52% Service consulting - 21.00% Tech software/platform - 11.80% By devoting a significant portion of their operating budget to marketing and advertising, successful organizations can continuously drive brand awareness, maintain customer and donor loyalty, and drive growth. Are you? 1 Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry ]; June 17, 2024; The CMO Survey , Statista, September 2023 release date, 316 respondents https://blog.hubspot.com/marketing/marketing-budget-percentage#marketing-budget-percentage ;

Dear Friends and Clients, Today, I have exciting news to share about the future of 1Vision and a heartfelt milestone for me and for Dani. After 40+ incredible years of advancing products, organizations, and relationships and doing battle with the fearsome Oxford comma, I (Blake) will be retiring from 1Vision’s day-to-day responsibilities as of Feb. 28, 2025. This transition to Dani’s workload has been years in the making and some of you even noticed! 😊 While I will continue as CEO, my focus will shift to retirement and new challenges. "It’s with humble gratitude for the grace of so many that I am at this happy point in my life. It’s been a wonderful ride! ‘They’ say, ‘The best time to plant a tree was 20 years ago. The second-best time is today.’ So, I plan to get busy digging." If you’d like to send me any well-wishes, or instructions concerning a shovel, I’d enjoy hearing from you. Please email me at this address . I have no doubt that 1Vision will continue to thrive under the exceptional leadership and ownership of Dani Gordon, who has proven her ability over the last three years to promote brands and deliver outstanding results. Dani will become President with my retirement and assume all client contact moving forward. Her purchase of the company demonstrates her commitment to our clients and serving their future communication needs. I’m excited to see her grow her vision, gather a team of professionals, and help solve client obstacles. As evidence of the renewed energy and emphasis, take a look at our new site here . Send her congratulations here . Thank you for being part of this journey with us. Raise a glass to an exciting new chapter for Blake, Dani, and the entire 1Vision team. Wishing you all the best and God’s blessing, Blake Conover For the team at 1Vision Communications P.S. This is a good time to update your email records.You can delete Blake’s work email address effective at the end of the month. To reach Dani, use dani@with1vision.com . Thank you!