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DOING
GREAT FOR THOSE WHO DO GOOD.
1Vision Communications is a full-service marketing and fundraising agency that has been getting results for clients for nearly 40 years. We partner with small businesses and nonprofits regionally and nationally to help them reach their marketing, fundraising, and sales goals.
1VISION IS YOUR AGENCY FOR
MARKETING & COMMUNICATION
WEBSITE
DEVELOPMENT
DIGITAL MEDIA MANAGEMENT
FUNDRAISING
EXPERTISE
WE CREATE MESSAGES THAT ARE...
Captivating
You must stand out in some way to get noticed. There are millions of ads, letters, and communications out there. You must first catch your audience’s eye or ear.
Clear
The reader/viewer must understand it right away. A reader is not going to ponder what the ad might be saying.
Concise
Don’t try to put too much info in one message. If you get the reader to remember one thing from any communication, you have done a great job!
Compelling
You want your readers to do something to take action, after reading or viewing.
CHECK OUT OUR WORK
1Vision Communications is an award-winning agency that loves strategizing with clients and
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Clear, concise, and compelling marketing material is essential for nonprofits and small businesses aiming to grow. It’s not just about looking good or ‘on point’; it’s about connecting with your audience and moving them to action. Take, for instance, an animal shelter had struggled to find pet adopters. By revamping its newsletter with heartwarming stories and ‘easy sign-up options’ at adoption events, it doubled its email list and saw a surge in adoption inquiries. The key was reaching people with content that truly mattered to them. To get started, focus on building a quality email and text list. (In the next 5 years, you’ll be glad you have the resource built to use the coming SMS capability.) Make it easy for people to sign up on your website, at events, or even in your physical space. But remember, your list is only as good as the value you provide, so craft informative AND enjoyable newsletters that people look forward to opening. Share success stories, offer helpful tips, or give a behind-the-scenes look at your work. Don’t just send updates—send something worth reading. And don’t neglect your sales literature. Remember those tired-out, un-modern uncles of the marketing world? Update brochures, flyers, and other materials regularly to further embed your brand while you reflect current offerings. Don’t forget to refine your processes to make follow-ups smooth and personal. It’s these efforts that help convert leads into loyal supporters or customers. If you aren’t improving, you’re falling behind.
We all have experienced shame, fatigue, frustration, and a cosmic disconnect – when attempting to use some websites. As communications professionals, we should strive with all our might never to let our customers have that outcome when visiting our sites. Yet, it can and does happen. Optimizing your website is a key factor in delivering a strong user experience (UX). For small businesses and nonprofits, ensuring that visitors can easily navigate and interact with your site can make a significant difference in engagement and response. As consumer expectations shift towards more seamless and intuitive online experiences, focusing on UX can help your organization stand out. But sometimes you just need a little help or perspective. Sometimes a fresh set of eyes (like an agency’s) can see the potential hassles and potholes ahead. We start by evaluating your site’s navigation. Personalizing content based on user interests or behaviors can also create a more engaging experience, helping you connect with your audience on a deeper level. Additionally, optimizing for mobile devices is essential, as more people are using phones to browse the web. Implementing changes and testing different approaches without needing extensive technical skills is a part of the ‘drag-n-drop’ software we offer. Taking control of your site’s user experience allows you to make timely updates, keeping your content relevant and accessible as your organization evolves. You can improve visitor satisfaction and support the goals of your organization, whether that’s driving sales, increasing awareness, or expanding community and stakeholder reach, by optimizing your website UX. Don’t sleep on this one!
Marketing is like golf – a really good scorer will master both the long- and the short-game. In our venue, this about the short game as winning individual customers and the broader approach about influencing the masses. Using this ‘complete’ game will be beneficial and is crucial for small businesses and nonprofits to grow and get noticed. Putting a portion of your budget, year over year, into outreach can really pay off. Here are some affordable, high-impact one-to-one ways to boost your efforts: Social Media Marketing: (more details coming soon) Use Facebook, Instagram, and LinkedIn to interact with your local community, share promotions, and build brand awareness. Sponsoring Local Events: Team up with local events or community groups to show your support and get your name out there among event-goers. Email Marketing: Send personalized emails to local customers and supporters with special offers or updates to keep them engaged and coming back. Local SEO Optimization: Make sure your website is optimized for local searches so potential customers can easily find you online. Traditional advertising methods (less targeted, more broad) like outdoor ads, radio spots (including channels like Spotify and Pandora), and TV commercials are still important. Outdoor ads catch the eye in busy areas, radio ads still reach listeners, and TV commercials increase brand visibility. Short TV spots (5-15 seconds) that run online and in search results can also extend your reach to digital audiences. Using these traditional methods alongside digital marketing can boost brand recognition, build credibility, and reach a wide range of consumers often missed by digital-only approaches. By investing in both strategies, small businesses and nonprofits can connect with their community, attract more traffic, increase brand recognition, and ultimately boost sales and donations, integrating both their short and long game well.
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Say YES to more brand consistency, more website clicks, more page views, more sales, or more donations.
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